Isn't Anybody Or Anything Special Anymore?
A Grim Fairy Tale
Once upon a time there was a man named Thomas Alva Edison. He was a brilliant man. He invented lots of amazing things. One of these inventions was the Cylinder Phonograph. It was special. Or was it?
Across the Atlantic Ocean, a man named Emile Berliner had also invented something similar. What a coincidence! It was called the Gramophone. Edison's invention was cylindrical and Berliner's was flat. They were both made of wax and they each put strange sounds on them and said to their friends, "We can save sound if it doesn't get too hot. Just think what we'll be able to do with these things."
They thought about education. They thought about teaching the blind. They thought about information storage of famous events. They thought about the myriad things they could record but what was the first thing supposedly recorded.... beside gibberish that is.... a silly song called "Mary Had A Little Lamb." The first musical reproduction had been made.
Without knowing it of course, these men had invented the Record Business.
How could they have known that down the pike, names like Al Jolson, Billie Holiday, Elvis Presley, Morris Levy, Milt Salstone, Clive Davis, The Beatles and God Lives Underwater would leap onto the front pages of magazines such as Cash Box, Billboard, Rolling Stone and Hits. These were called trade magazines.
These magazines used to play an important part in the promotion and sales of newly recorded sounds. They also made all the people who ran these companies (record companies as they were then called) feel proud and important. They would pay these magazines dearly for tiny little squares that told of the important new sounds they had put on wax ("waxes to watch") which they intended to sell. Of course the big companies bought big squares commensurate with their position and power.
And, for a while, times were good.
Now I forgot about this guy named Marconi. He invented something special too. It was called radio. With a radio transmitter, a station could send to millions of homes with receivers, all kinds of great music. A person could pick and choose from dozens of transmitters playing these various types of sounds. He could then select the type he would like to own and then purchase these discs for his own enjoyment. Oh happy day!
Everybody did well.
It was a great time for "Personality Radio" where insane men and women, with insane names got on the radio and did insane things. One DJ (disc jockey) was called "The Geeter With The Heater." Such merriment! That was until a very smart man from Dallas, Texas came along to put everything in order. His name was Gordon McLendon and he invented something really cool called "Format Programming." Welcome "Tiger Radio."
Now business really started to boom.
Things were so good in fact, that thousands of small record companies grew in every corner of the globe.There was all kinds of special music for every kind of person and culture. For decades things went swimmingly. Small companies became large companies. The large companies then bought up other small companies and became large corporations. Now called the Big Fish concept. (They actually bought up the competition.)
Since one could become very rich if they were successful at making sounds that many people enjoyed and it seemed like a relatively easy thing to do (better than digging ditches or cleaning windows) that soon, more and more people decided to create sounds to store on the (now plastic) discs.
Pretty soon there were more discs than the companies could sell and these discs started piling up all over the place. Soon, the corporations had to build giant storage ares called warehouses in which to keep the discs.
When the retailers and distributors (who were the middle men for the record companies) bought so many discs that they couldn't possibly sell them all, they sent them back to the companies that made them in the first place. Imagine that. The discs came back instead of monetary compensation, much to the companies chagrin, for they depended on that compensation to operate the huge companies they had built. They lost sight of the fact that less is actually more.
Too bad for the moguls, the A&R men, the Veeps, the CEOs, the promoters and all those lawyers.
They were strangling on their lack of foresight and greed and were blinded to the fact that the human spirit is finely woven through with the music of life and, that for some unknown reason, human beings can tell the difference between the real thing and a placebo.
Remember Edison, Berliner and Marconi? They're laughing their butts off and they all agree, that everyone up and down the line should have thought first of "Principles before Personalitie$."
From a 1996 issue of Cash Box Magazine
By: John Rhys
__________________________________________________________________
If you are an aspiring guitarist....please be sure to check out BluePower's Company Store. We have our first basic guitar lesson now available with more lessons being added soon. Help yourself....and help BluePower as well.